Having a successful web presence may have provided you with great business opportunities till date. But the time has come whereby people are moving on to accessing the internet via mobile devices such as their smartphones and tablets. While your website may still display on any mobile device with a web browser, chances are, your site will look pretty crappy if it was not optimized for mobile devices.
Don't worry, you’re not alone. Just as companies realized, circa 1996, that they needed to create a website to remain relevant to consumers, history is repeating itself in mobile. More people will be using mobile phones than PCs to get online by 2013, according to Gartner. In mid-2011, we have also reached the point at which consumers were spending more time on their mobile devices than on their PCs. A mobile-friendly website can help your business connect with customers and increase sales, but a bad mobile experience can drive your customers to your competition, according to a Compuware article titled “What Users Want from Mobile” in 2011.
If you’re considering a mobile app rather than a mobile website, we would say to go for the website. We think a mobile website is a must-have. For some brands, like news sites for instance, a mobile app makes sense, but otherwise, most users are going to look for you via search engines on their browser.
If you’re going to search for any type of business, you’re going to search the mobile web, not an app store. People don’t look for apps that will give them information.
iFoundries has been a reliable internet consultancy firm since founded in 2005. Strategically headquartered in Singapore, with a regional office in Malaysia, we have worked with a broad range of clients with diverse needs. We are dedicated in aiding businesses increase their profitability and efficiency by leveraging the power of internet technology to market, automate and extend their business online.
With more than 6 years of experience in the web development industry, we developed a content management system which can power your mobile friendly website. This means that you are able to update the contents of your mobile website as and when you like.
Contact us now for an obligation-free consultation!